Russell is the Founder and Managing Director of award-winning consultancy Parity Projects. Its mission is to identify the most cost-effective route to Net Zero for the UK’s homes using data science, software and analysis. Over the past fifteen years it has provided independent advice to property-owners across tenures and at all scales, and now has over 8 million homes under analysis identifying how to meet their owners’ and local authorities’ cost, comfort and carbon goals. He is also the founder and Director of RetrofitWorks; a multi-stakeholder cooperative, matching property owners and community groups with local, certified retrofit professionals and trades under one administration. Russell offers deep insights into the challenges and opportunities facing retrofit programmes drawing on his experience in project delivery across the country, and his engagement in a range of industry working groups.